What is a Virtual Tour?
A Virtual Tour is a sequence of 360° panoramic images, that are linked together in a software to form a full 360° view of a location. An interactive virtual tour can also feature other media, like text, video, 2D images, music, external links and floor plans. All this creates very realistic representation of the physical location of a local business. Visitors can walk through the place and explore the whole business, without leaving the comfort of their home.
Why is it useful?
Virtual tours can benefit your business in many ways. Here are 5 good reasons why you should have one.
The “Wow” Factor
Since virtual tours have a strong visual impact, they are the ultimate visual representation of a business. If a photograph is worth 1,000 words, a virtual tour is worth 1,000 photographs.
Virtual tours are very eye-catching and capture the users attention immediately. 360° images and virtual tours are sources of deep engagement, especially when combined with hot spots and other multimedia content. A great example of sticky content, that keeps your visitors longer on your page. According to studies, a website with a virtual tour receives 40% more views on average, than competitor’s sites that have no such content.
Increase the chance to be featured Local Pack in the search results. Google Local Pack is a curated list of local businesses. It displays top businesses related to the searched topic, with links to their Google My Business profiles. Research has shown that Google My Business listings with 360° images and virtual tour tend to rank higher and have a better chance to be featured in the Local Pack.
Saves Time & Expands Reach
Virtual tours offer unparalleled access to a local business, since they are virtually open 24 hours a day, 7 days a week. Consider prospects who may be looking for an apartment to buy, but they live out of the country. A virtual tour of the real estate does “the job” of the realtor, even when potential clients can’t personally tour the property.
More than 75% of people search for local businesses before they make a purchase. A 360° virtual tour builds trust through transparency by allowing prospects to take a good look inside your business. Showing that you are a real business with nothing to hide, will make you more memorable and likely influence the buying decision.
Who Needs a Virtual Tour?
Practically any business, that wants to show off their location can benefit from a virtual tour, but the following industries tend to be more interested in ordering virtual tours.
- Real Estate Developers & Agencies
- Hotels & Holiday Rental Properties
- Restaurants & Bars
- Event Venue & Conference Centers
- Schools & Universities
- Museums & Exhibitions
- Healthcare facilities
- Wellness & Spa Centers
- Beauty Parlors
- Showrooms & Car Dealerships
Make Your Local Business More Visible
Virtual tours let people experience your location before they make a visit. This immersive experience inspires confidence and helps your business to stand out.